Leadership Team

Steven Schwartz, Ph.D.

Co-Founder, Advisor

Steven has been involved in healthcare delivery and research for 30 years and has led outcomes evaluation and clinical trial coordination in a variety of settings including healthcare delivery systems, digital health technology, data analytics and the pharmaceutical industries. As part of the Behavioral Science Team that architected and evaluated the suite of HealthMedia digital health coaching products prior to, during, and after the company’s acquisition by Johnson and Johnson in 2008, Dr. Schwartz has been part of the digital innovation curve in healthcare for many years. He has published extensively in peer review science and industry trade publications. He has spoken on key health and technology topics locally, nationally and internationally. As a Boarded Clinical Psychologist, Dr. Schwartz has significant theoretical and practical expertise in (Cognitive) Behavioral Psychology, Learning Theory, Positive Psychology, Behavioral Economics, Clinical Trials Design, Program Evaluation, Human-Centered and Instructional Design, Gamification and N-of-1 Individual Science methodology. Dr. Schwartz is co-inventor on pending patent to enhance personalized evidenced-based medical and non-pharmaceutical micro-interventions. The invention leverages predictive population statistics, AI, wearable sensors, and N-of-1 simple-to-understand accurate personalized IndividuALLytics Quotients™ (IAQplus™) to give medical professionals new level of personalized predictive analytics cost-effectively to aid improved productive patient conversations and better outcomes. This cloud-based Software as a Service solution can easily be added to health and chronic disease apps to power better outcome results and improve measurable value delivered. 

Collin Garstang

Co-Founder, Chief Growth Officer

Collin has led marketing and sales growth strategies in solar, software, engineering, life science, and manufacturing industries. He has helped companies grow in difficult times and despite limited resources as a veteran in marketing and sales with a focus on providing an organized and disciplined approach to integrating both into the overall business plan. He has successfully led all aspects of companies’ growth, including marketing, sales, business planning and development, major account penetration, channel expansion, marketing communications and recruiting. In addition, he has managed change with marketing and sales teams, directed strategic growth plans, integrated product diversification and initiated strategic global sales realignment to increase competitive position. Previously, he held a variety of domestic and international marketing and sales executive positions with General Electric, Gates Energy Products, W.R. Grace, Raybestos-Manhattan, United Solar Systems and a HP reseller. He has a degree in Marketing from the University of Massachusetts. 

Janet Greenhut, MD, MPH

Chief Medical Officer

Dr. Greenhut is a physician with 20 years of clinical experience in primary care and preventive medicine and 17 years of experience developing digital health coaching programs for physical and mental health. Her clinical experience includes working for the US Public Health Service in an underserved area and is maintaining a private practice in Ann Arbor, Michigan. She worked for HealthMedia starting in 1999 helping to develop a suite of innovative online health behavior change and disease management programs. She continued with the company as Medical Researcher and Consultant through its acquisition by Johnson & Johnson in 2008 until 2012. In 2013-2014, Dr. Greenhut worked for the Health Management Research Center at the University of Michigan developing a health risk assessment. She returned to J&J Health and Wellness Solutions in 2014-2017 as Medical Consultant. In 2018, Dr. Greenhut co-founded a nonprofit company, Narrative Dimensions, which offers workshops for people who are dealing with the challenges of chronic illness.

Jed Goldart, MD

Director, Behavioral Health Care Integration

Dr. Goldart is a Board Certified psychiatrist physician executive leader with 25 years’ hands-on experience building and leading health care management/delivery endeavors — using knowledge and know-how to drive health care organization performance improvement through re-engineering solutions innovation for delivering Quadruple Aim defined health care value, defined as meaningful, measurable, sustainable improvement in population health ⏤ with optimal patient, provider, payer, and stakeholder service experience and satisfaction ⏤ delivered at lowest possible cost. His physician executive leadership roles for nationally recognized health care management organizations include Magellan Health, Evolent Health, The Advisory Board Company, Optum Behavioral Health Solutions, APS Healthcare, Value Behavioral Health, and The Prudential Insurance Company.

Scott Larsen

Chief Information Officer, & CISO

Scott Larsen, MBA, CISO, Chief Information Officer, has over 30 years of leadership in information technology and cybersecurity. He has led information technology and cybersecurity teams in several economic sectors including healthcare, industrial, government, and higher education. He is recognized as an expert leader in healthcare cybersecurity and is a member of the consortium that developed the Michigan Healthcare Security Operations Center (HSOC). He is Founder and President Emeritus of the Michigan Health Care Cybersecurity Council, Inc., (MiHCCi ). Scott was instrumental in developing the Security Awareness program for the State of Michigan that received a national award from the National Association of State CIO’s (NASCIO). He is Co-Author of the Cybersecurity Disruption Response Strategy for the State of Michigan, which has been used as a national model for state government. He has also been published in several online magazines and has been interviewed by several media outlets on cybersecurity topics. He has also served as a guest speaker at several security conferences and events including the North American International Cyber Summit. He is also an Adjunct Professor with over 23 years’ experience teaching Computer Programming and Cybersecurity while serving at several Michigan institutions such as Spring Arbor University, Jackson College, and Lansing Community College. He holds a Master’s of Business Administration degree in Strategic Leadership from Spring Arbor University and a Bachelor’s Degree in Finance/Computer Science from Northern Michigan University. 

Dave Crosbee

Account Management

Dave’s competencies include thought leader development and engagement, strategic planning, brand differentiation, direct to consumer advertising and customer retention. Dave is adept at analyzing the pharma and provider marketplace as it relates to mHealth (mobile health) initiatives to determine issues, needs, opportunities, desires and concerns. Dave’s accomplishments include the development of the Restasis direct to consumer advertising campaign, development of the Restless Leg Syndrome market for Glaxo’s brand Requip, the launch of Glaxo’s brand Zyban for smoking cessation and consulting with Allergan Pharmaceuticals to help shape their marketing strategy for several Botox’s therapeutic indications including migraine and overactive bladder. Dave was one of the founders of HealthMedia, a spinoff from the University of Michigan that was the first company to apply science-based behavior change coupled with the ability to personally tailor messaging on a mass scale that lead to several pharmaceutical company strategic customer relationships worth millions of dollars. 

Andrew Klein

Software Application Development Manager

Andrew has managed software development as an Application Development Manager, Product Manager and Project Manager for over 25 years. Companies he has worked for include Capital One, Disney, CA and Wells Fargo. Technologies include rich web front-ends (e.g. Angular, React), data-driven web applications (Java, .NET, Python, NodeJS), business intelligence, content management, APIs, interfaces and native mobile apps. Before he was a manager, Andrew was a Senior Web Developer for several interactive agencies. 

Jeremy Albright, Ph.D.

Statistics and Data Visualization Advisor

Founder and CEO of a data science consulting firm. He has over ten years of experience working with clients from business, finance, government, and academia to glean actionable insights from complicated data. For example: (1) a multinational market research firm relied on slow, error-prone process of manually creating and summarizing data collected from its clients, so Jeremy led development of an app to automate the data management and certain analytic steps, reducing tasks that took days down to seconds and saving the company tens of thousands of dollars in labor costs per year; (2) New Jersey-based hedge fund sought assistance determining optimal machine learning algorithm to predict movements in US equities, so Jeremy developed a deep learning-based model that has consistently outperformed the larger market for nearly two years, including during periods of high volatility, and helping the fund continue to attract new investors; and (3) Legal counsel required expert statistical testimony on behalf of a whistle-blower in a case alleging fraudulent Medicare billing. Albright’s data analysis and opinions were used in negotiations that led to a $35 million settlement favoring the whistle-blower. Jeremy has led the robust use cases to combine population health (group average) and individual (N-of-1) science and early computer simulations to support product and solution development.

Brigid Byrd, Ph.D.

Bio-psychosocial Health Consultant and Connected Care Researcher

Research in Kinesiology with a specialization in Sport and Exercise Psychology from Wayne State University. Throughout her academic career she has developed expertise in the biopsychosocial model of health, behavioral science as applied to sport and exercise settings, measurement assessment and research methodology. Brigid has experience assessing psychosocial factors associated with exercise and health antecedents and outcomes in various populations including elderly adults, disabled athletes, NCAA Division I athletes, novice exercisers, and underserved children. Her expertise aligns with IndividuALLytics’ goal of providing best practices regarding exercise and psychosocial measurements to enhance digital health applications. 

Dan Bober

Digital Health and Business Development Advisor

Senior commercial real estate and operations executive with extensive experience in private and small and large cap public environments. Creative strategic planner with a demonstrated ability to execute from start-up through stabilized phases of corporate growth. Proven change agent, with a track record of success recruiting, developing and managing diverse teams across both national and global office footprints. Key areas of expertise include: Strategic Planning | Operations Management | Commercial Real Estate | Leadership | Mergers & Acquisitions Continuous Process Improvement | Offshoring & Outsourcing | Human Resources Management. 

Dr. Tim Laing, MD MACR

Medical Advisor

Dr. Laing served as a rheumatologist at the University of Michigan Health System for 33 years and is the former Vice Chair of the Internal Medicine Department. Clinical operations and revenue cycle oversight were among his administrative areas of focus. Nationally he has been a member of the board of directors of American College of Rheumatology (ACR), chaired the Government Affairs Committee and has been elected as a Master of the ACR. For the past ten years he also been the ACR delegate to both the AMA Current Procedural Terminology Committee and the AMA RVS Update Committee. A member of the Michigan Angel Fund, he has also been an active investor in early-stage companies.

Dr. Gordon Guyatt

Evidence-Based Medicine and N-of-1 Science Advisor

Gordon is a McMaster University Distinguished Professor. His work has focused on Evidence-based Medicine and promoting high quality health care without financial barriers for all Canadians; his Order of Canada citation acknowledges both contributions. He has been honored as Canadian Institute of Health Research researcher of year and a member of the Canadian Medical Hall of Fame. He presents on these topics internationally and he is cited often on N-of-1 science and evidence-based medicine.

Neal Fairbanks, CIO

Technical Advisor

Neal is a Senior Software Product Development Leader. He is an experienced enterprise software developer and manager with product development, SaaS, Cloud, HIPAA, high security, AI/big data, and mobile expertise. Neal manages programming team to hit key quality and time milestones. For example, his team supported implementing medical application with one of the first Microsoft SQLserver implementations that was truly HIPAA compliant personal information management system for a client.

David Weaver

Medical Device Business Development Advisor

David has managed the launch of numerous products into the life sciences global marketplace for over 30 years as a business development, sales and marketing executive. He has helped companies raise angel, VC and public (IPO) capital to take their products/services from concept to the commercial market. After 10 years with a J&J company, he was recruited to conduct a turn-around of a Warner-Lambert division in a flat market which was completed in one year.